Sunday, 30 September 2007

Rufus Evison, Not Rufus Wainwright!

As an Experiment I have added a page to my Frivolous Blog about googling Rufus. Putting it in here and cross posting will make Google notice it faster, so I will see what happens…

Rufus Evison

Search Engine Optimisation

Even though I have left out all the tricks of the trade that involve work my blog has crept up to entries 13 and 14 if you google Rufus Evison (no quotes required). This surprises me as there is so much I could do to make the page search engine friendly and to get it more noticed.

Before I started this I could not find the blog even when I googled “Rufus Evison” together with unusual words that were in the blog. It has moved from being invisible to being on my first page with very little work. Admittedly I have a distinctive name so I am not competing against anything, but even so it should have taken at least a little more work.

If things progress this well in future I will find a harder search term (still relevant to me as I believe that good rankings require content that deserve them and try taking the blog up on that.

Suggestions for a term that described me in terms of my work or how I should be viewed on the web would be most welcome. Tell me how I would benefit from being viewed and if I agree I may try to arrange the web to fit {Grin}.

Rufus Evison

Monday, 17 September 2007

What does it take to make people see a blog?

When I posted this goal I had exactly one person who looked at my (previously pratically untouched) blog. Since then, just by keeping the blog at the front of my mind it has gained a few views. Next I will be restructuring my ‘blog space’ to take into account the few comments I have had. This will involve separating my rants from my reasoning as the posts as they are seem a bit too long and rambling. Also, though not through suggestions, I will link a blog from the goals on 43 things as well as dividing off a few blogs by theme. This will mean that posts to the whole will be at whatever rate but some blogs will be fairly neglected. That said it should mean that they are more targetted and that measurement of what people like is easier.

Suggestions welcome.

Rufus Evison

Online is easy

Anyone should be able to measure the utility of online advertising in terms of whether it provides sales online. This should be fairly easy whether we are talking about immediate sales uplift or life time value.

Real measuring is harder. A real method has to include short term uplift and logterm loyalty and lifetime value. It should also include online shopping, and off line purchases.

All of the above seem do-able and are what I mean by this goal. What would be even better, but I am not including (as it would be a bit big brother as well as likely not possible) would be to track how the online branding has affected purchase uplift through recommendations and the like. Purchases that would not have taken place without the banners/virals/whatever but are not made by the peraon who saw the creative.