Monday, 22 October 2007

To relieve the pressure?

There is little question that while you are breast feeding (if you decide to breast feed) then some of your immunity to sniffles and so forth is passed on to the child. So there is a benefit in terms of the parent not having to deal with and worry about sniffles.

The question is whether, in countries with good hygiene and decent food, there is a significant difference to the child, whether in terms of survival or in terms of freedom from disabilities and serious disease.

A huge amount of pressure is put on educated and well off people to breast feed. The NCT classes imply that doing anything else is not normal. The breast feeding counsellors imply it is close to negligence. There is a government directive to support breast feeding and even the milk formula companies have to carry notices recommending it.

My observations suggest that those with less money or less education are not exposed to nearly as much of this propaganda. This may not be true, and the pressure may be on everyone. Certainly some or all women are made to feel as if not breast feeding is a failure to be a good mother.

Given my anecdotal experience it looks as if this pressure is unjustified. I have been asked to find out by one mother whether this is the case.

A preliminary search has turned up an epidemiological study from 2004 which suggests there is a relationship between SIDS (Sudden Infant Death Syndrome) and bottle feeding. After my previous experience with the SIDS research this will need a lot of careful examination.

Almost all SIDS related behaviours are tied to lower socio-economic or socio-demographic status. Where this is the case an epidemiological study must by its nature pick up a lot of potentially false signs. At least one government/FSIDs recommendation is not supported by their research, but seems like a good recommendation to make anyway. So the question comes down to is this pressure unjustified, and if so should we take the pressure off the mums?

Monday, 8 October 2007


This is another frivolous entry caused by the search optimisation goal I have on 43 things ( This one is caused originally by me mentioning that I came up quite a bit if you searched for rufus web analytics on google. I said this was in part because Rufus was an unusual name and so it skewed the probabilities with respect to search. This was followed by Andy G saying that he would search on rufus sexgod and see if I came up. I said I doubted I would but didn’t think it was a hugely popular term so it might be possible to change that with a lot of work. I should never have said that. He has taken is as saying I might try to do the work to move “rufus sexgod” up in the rankings. I will clearly not do that level of work, but I feel the least I can do is put a page with the term “rufus sexgod” in on the web somewhere. My frivolous blog seems the sensible and safe place to put the term Rufus Sexgod, so here it is.

Rufus Rufus Sexgod

Tuesday, 2 October 2007

Is the industry beginning to notice this is missing?

Online ad spend grew 26.8 percent, during the first half of 2007 over the same in 2006 according to Randall Rothenberg at the IAB conference in New York on the 24th. Apparently this takes spending over $10 Billion for the half year. This compares with the 37% growth that led to the figure of 7.9 billion the year before. Effectively what this is saying is that online ad-spend is growing fast, but not as fast as it has been. The advantages are still as clear, Internet use is growing, TV and newspaper use is shrinking.

What is missing, it seems to me, is the evaluation piece. We have not yet reached saturation for the market without evidence, but this could be the first sign that it is in sight. What this means is that I need to create the possibility of proper evaluation of online advertising in time to be useful in countering this slow down.

Rufus Evison

Monday, 1 October 2007

The Test Article About Rufus Wainwright, Rufus Sewell, Etc...

This is the article I posted in the frivolous blog, cross posted here to test the effect.

What’s in a name?

I decided, for fairly frivolous reasons, to google Rufus and see what I got. I was expecting to see more of Rufus and Chaka Khan than I did. Clearly I am out of date. It was all Rufus Wainwright this, and Rufus Wainwright that. If I were after Rufus Wainwright MP3s I would have found them in an instant (or more likely an enticement to sign up for spam disguised as an offer of free MP3 tracks).

Rufus Sewell got a look in, as did Rufus King, Rufus Thomas, Rufus W Johnson, Rufus Stokes, Rufus Zyrtec (with a cool name like that you will get found on the web) and finally Rufus Shinra. Sadly no Rufus Evison (well not in the pages I bothered to go through. I guess in a way this is good news. I am not famous. I do not want to be famous. Even as a child I wanted to be rich and respected not rich and famous. I like to think that in my field, (web guru/web analytics/Internet stuff) I am fairly well respected, so I am happy.

Finally, hallelujah, something about Rufus the name. A link called Definition of Rufus. It was not actually a real page, just a broken link, but it was not about Rufus Wainwright! This gave me more satisfaction than I care to admit.

Interestingly enough I did see that a web design house in Sunderland owns which I had considered buying years ago before going for my surname instead. If they felt like selling it I would actually be interested, but I cannot see a company called Rufus selling a domwin name like that, even if they do not seem very good at Search Engine Optimisation (page 9?!?).

So, this article is perhaps of interest to anyone called Rufus themselves, but why would I bother putting it in a blog? Even a frivolous blog does not need so many examples from a google search. The answer is that I am doing an experiment in online branding (see This is part of why I am interested, but not the whole story. The rest is I am interested to see what affect putting all these Rufus references have on a page. It might even turn up on the search engines…

Rufus Evison