Tuesday, 27 November 2007

The honeymoon is over

The honeymoon may be over but the marriage seems to be a good one. Sure it is a large company and there are a few places where that shows, but less than there might be. Sure not absolutely everyone there is perfect, but there are more intelligent people per square foot than you might believe. I am getting to do interesting things with good people to good purpose. I am helping build customer loyalty without trying anything black hat. More to the point I am helping define customer loyalty in a privacy friendly way. I cannot ask for more.

I asked for integrity, intelligence and interest. I have found them. I am content.

Rufus Evison

P.S. to aid my attempt to understand the search engine optimisation space I am going to include a link about a key concept for my new company: Customer loyalty.

Ten the Techie Entrepreneurial Networking event and the birth of ERM.

Many of you will already be aware of TEN, but for those who are not here is a brief summary:

A broad spectrum of entrepreneurs with a technical bias are invited to come and meet informally. The hope is that out of these talks will come ideas that might develop into something good. A few relevant people from other areas (finance, recruitment, start-up consultancy and so forth are also intived. Typically it is a fairly technical crowd with only around 5% non-technical entrepreneurs. It is generally sponsored so that food and drink are provided free. So far no charge has been made for attending (which has come as a surprise to those who have tried to pay me).

We (well I really) are (am) starting to investigate having pre-networking talks. The first of these was Simon Wardley presenting on the commoditisation of the internet. his talk was amusing, compelling and hugely well presented. This has made the selection of the next talk much harder.

The whole thing started as a joint good idea between myself and John Woods (of Site Intelligence and Synature fame). It now works with me sending out invitations until the weekend before and then opening the event to the public on upcoming.org. Each session I try to dragoon someone new into being responsible for some of the invites so that we get some new blood in without diluting the atmosphere. I am determined that this should not turn into a business card exchange fest with no real thought.

I am now looking at expanding the networking event theme. I have been asked, on the back of the success of the relationships promoted through TEN to look at the Retail Media space. I am therefore considering an event for Electronic and Retail Media (ERM).

Does anyone reading this either:

A) Want to volunteer to arrange some invites for TEN


B) want to suggest some famous people in the Media Space to help innaugarate ERM?

On (A) I am hoping that we might at some point get some techie entrepreneurs who are still affiliated with one or more universities as so far we mainly have old hands with lots of experience. For (B) it is more a list of people who are well known in the space whom I mightapproach as a first step.

The Next TEN will probably be a Wednesday in January, so suggestions for convenient dates will be gratefully accepted.

Rufus Evison

P.S. While I am on here I am going to plug my 43 things entry on Customer Loyalty at least in part to see if I can push it up the search engine ratings.

Monday, 26 November 2007

Customer Loyalty

I seem to have more loyal customers on my blog than it deserves. I am going to strat another group, begining with another blog. The new blog will be about the people who try to create customer loyalty. The stars of retail and electronic media.

The reason? Simple. TEN has proved to be a great success and so I have been asked to create another such group for Retail Media. I do not know enough about retail media to automatically be able to bring in big names. What I need to do is understand who is whom in retail media and who the experts on customer loyalty are.

Once I begine to understand the landscape I can start to invite the people. I do know a lot of people who are experts in electronic media. Combining the two will bring advantages to both and allow me to ensure a good and interesting mix.

On a comletely different subject relating to customer loyalty I have just had it pointed out to me that the company for whom I am now working, are experts in customer loyalty and yet do not show up on the search engines. I wonder whether it is worth me doing another attempt at SEO to push them up the ladder for the term. Or at least to get a Blog entry of mine up and link to them from there.

I am still debating this, but may well try to put something of mine up as a page on customer loyalty with a link to their site while I am over here in Cincinnati.

More on this later.
Rufus “customer loyalty” Evison

Friday, 9 November 2007

Reasoned rants

I do not maintain my blog in the way that I should. I have a backlog of things people have asked me to write and yet I let weeks go by without anything going up. Part of my problem is that I do not get many comments. To be fair that is in part because I do not have many regular readers. That in turn is at least in part because I do not blog regularly. Catch 22 for the reasoning blogger. The answer is simple. Blog more. Does anyone out there have anything in particular they would like me to write reasoned articles about? I go back to the original research, find out the truth and write from a fairly solid perspective. Where something is just my opinion I generally say so. I have posted a list of likely things to blog about so let me know if there is something you think I should write…

Rufus Evison

Thursday, 1 November 2007

Link Bait

My blog is now being scraped and used as link bait. I do not know if this is a compliment or not, but it shows the difference in visibility on myt blog since I started looking at this. My reputation monitor (on naymz.com) showed up a couple of blogs mentioning me. They were both named after celebrities. On closer inspection they were blogs being automatically created by scraping sites and they both automatically forwarded to a dating site. they had come accross my site, stolen the content and were using it to trap unwary people doing searches unrelated to dating. They then get paid per click for the useless traffic they are sending on to the dating site.