I guess that the website I am building for new businesses could be considered part of my experiment in online branding. It is not as it is really much more about promoting innovation by helping entrepreneurs and investors but it could be. The reason I say that is that it contains a blog for start up companies that I am putting articles on. As each article is likely to contain a signature (so as to differentiate the authors when other start up experts are invited to contribute) it will impact my personal branding. As such I am trying out making the link on the word Rufus and making it on my whole name of Rufus Evison.
Given the number of people called Rufus in the world and the number who are superstars like Rufus Wainright and Rufus Sewell I think the former is unlikely to have much effect. That said as there is only one Rufus Evison, as far as I am aware, it should not be hard to move rufus.evison.com up the ranks for a search on “Rufus Evison”, so it is not so much of a challenge.
I will be interested to see if it ever makes it up the ranks for Rufus as a word on its own. That would be gratifying in a beautifully pointless sort of way.
Rufus Evison (and this one is not a link at all!)